Facebook and Instagram ads, start to finish
Your ad. Your page. The leads who ask, and the prospects who don't.
Pick a campaign and set a budget; Prospect Match runs your Facebook and Instagram ads. The people who ask are texted to you. Up to 40% of those who only read are identified and nurtured as prospects. $59 a month, added to your Prospect Match plan. You pay Facebook only for the ads.
Not a Prospect Match client yet? See the Prospect Match plans.
Retirement Income Checklist
- people saw it
- 1,840
- visited your page
- 96
- asked for the guide
- 11
- phone taps
- 3
In Prospect Match
- leads
- 11
- prospects identified
- 34
- opened your emails
- 6
- appointments
- 2
Sound familiar?
Advertising on Facebook should bring you clients, not homework.
I boosted a post once and got nothing.
The agency wanted $1,500 a month plus ads.
I don't have time to learn Ads Manager.
How it works
Five taps, and your campaign is running.
We make every choice Facebook would ask you about, because we own what happens after the click. You answer the questions only you can.
-
What is this for?
New prospects, a guide, an event, a quote, your work, a listing or a video: pick the one you want more of.
-
Choose an ad.
Finished ads with your face, name and colours already on them, for your industry. Tap the one you like.
-
Where should it run?
Around your town, to adults 18–65+, the way the rules for your industry allow.
-
How much?
Starter $300, Growth $600, Accelerate $1,000 a month, or your own number; most people start at about $10 a day.
-
Launch.
See the ad and your landing page side by side, then launch: your page goes live and your ad goes to Facebook and Instagram.
-
Do it myself
Prefer your own ad account? Copy the finished ad and post it yourself.
What makes it different
One loop, from the ad to the appointment.
Most ad tools stop at the click. Ours carries on: the people who ask become leads, the people who only read become prospects, and Prospect Match follows up with both.
Facebook tells you how many people clicked. We tell you who asked, who was there, and who booked.
Lead
A lead asked.
They filled in your form or tapped to call. You get a text with their name and a button to call them back, and Prospect Match starts the follow-up.
Prospect
A prospect didn't, yet.
Most visitors read and leave. ProspectPoint identifies up to 40% of them as they go: a verified email at minimum, often a name and postal address. They go into Prospect Match and its automated email follow-up, so when they are ready, it is you they already know.
Up to 40% is the most we see, in the strongest segments, not a promise for every page. Identification applies to U.S. visitors, and every one of them can opt out in one click.
What you get
Everything between the ad and the appointment.
Finished ads with your face on them
People answer a person they can see. Your portrait, your name and your colours, on every ad.
A landing page built to convert
One offer, one button, phone-first: over 80% of ad traffic arrives on a phone.
Text in photos from your phone, live in seconds
Send a photo to your page from wherever you are. It is on the page before you put the phone away.
Every lead texted to you with tap-to-call
The moment someone asks, you know who, and you can call them back while they are still thinking about it.
The prospects who didn't fill in the form
ProspectPoint identifies up to 40% of the visitors who leave without asking, and Prospect Match nurtures them for you.
A report in plain English, every Monday
What you spent, who asked, who was identified, who called and who booked, in sentences, not dashboards.
What to expect
Typical results, as ranges.
$10 a day: typically 5–15 enquiries a month for a real-estate campaign, 3–10 for an advisor.
| Industry | Typical enquiries a month |
|---|---|
| Financial advisors | 3–10 typical |
| Insurance | 3–10 typical |
| Real estate | 5–15 typical |
| Trades and home services | 5–15 typical |
These are typical ranges from industry benchmarks, not promises. Your own numbers replace them after your first month.
Why a page of your own matters: a typical dedicated landing page turns about 4 in a hundred visitors into an enquiry, and the best quarter more than 11. Ours are built to the habits of the best ones.
Built for regulated professionals
Advisors, insurance and real estate, handled.
Advisors, insurance producers and real estate agents advertise under rules most ad tools leave to you. We handle them as part of the system, in plain words, so a campaign never has to wait on a compliance question you did not know to ask.
- Meta's special ad category, set for you from your industry
- Your disclosures on every ad and page, and consent wording on every form
- A record of every ad and page exactly as it ran
Pricing
One add-on to your Prospect Match plan. The ads are between you and Facebook.
Prospect Match Ads, the add-on
$59 a month
on top of your Prospect Match plan
- Facebook + Instagram
- Unlimited campaigns and pages
- Text it in
- Leads and identified prospects in Prospect Match
- Added to any Prospect Match plan; cancel the add-on any time
In plain words
Your Prospect Match plan stays as it is; Ads adds $59 a month. Facebook bills your card for the ads themselves, and most clients start at $10 a day.
Not a Prospect Match client yet?
Ads is an add-on to a Prospect Match plan: your website, your content, visitor identification and the follow-up that nurtures every lead and prospect. Pick a plan on Prospect Match, then add Ads from your account.
See the Prospect Match plansCompared with the alternatives
Four ways to advertise locally.
| Do it yourself in Ads Manager | A marketing agency | A listing-ad service | Prospect Match Ads | |
|---|---|---|---|---|
| Who builds the ad | You | The agency | The service, from its templates | We do, with your face, name and colours |
| Who builds the page | You, or the ad points at your home page | The agency, usually at extra cost | Usually no page: a form inside Facebook | We do: one page per campaign, on your own domain |
| Where the leads go | A download from Facebook | An email or a spreadsheet | The service's own inbox | Prospect Match, and a text to you |
| The visitors who don't fill in the form | Gone | Gone | Gone | Up to 40% identified as prospects, and nurtured |
| Follow-up | Yours to do | Sometimes, at extra cost | Yours to do | Automatic: Prospect Match nurtures leads and prospects |
| What the report says | Reach, clicks and cost per result | Whatever the agency puts in it | Clicks and leads | Leads, prospects, calls and appointments, beside the spend |
| Monthly cost | Your time, plus the ads | A monthly retainer, plus the ads | A monthly fee, plus the ads | $59 on top of your Prospect Match plan, plus the ads |
Questions
What people ask before they start.
Do I need a Facebook account?
You need a Facebook Page for your business, yes, and an ad account with a card on it. If you do not have them yet, we walk you through both; it takes a few minutes on Facebook.
Do I need Prospect Match?
Yes. Ads is an add-on to a Prospect Match plan, $59 a month on top of it, not a product on its own: every lead and prospect it produces lands in Prospect Match, and the follow-up runs there. Already a client? Add it from your account. Not yet? Pick a plan on Prospect Match first.
Who pays for the ads?
You do, directly: Facebook bills your card for the ads themselves. We bill $59 a month for the add-on, on your Prospect Match bill. We never hold or mark up your ad spend.
Can I use my own ad account?
Yes, always. Your campaigns run in your own ad account, and Do it myself lets you copy any finished ad and post it yourself, whenever you prefer.
Can I change the page while the ad runs?
Yes, instantly. Your changes go live when you save, the ad keeps pointing at the same page, and you can undo.
What happens to my leads?
Every lead is texted to you with tap-to-call, lands in Prospect Match, and starts your automatic follow-up. They are yours, and they stay yours: export them any time, into any CRM you already use.
What is a prospect, and how do you identify them?
A lead asked. A prospect read your page and left without asking, and ProspectPoint identified them as they went: a verified email at minimum, often a name and postal address. Up to 40% of your U.S. visitors, which is the most we see, in the strongest segments, not a promise. They go into Prospect Match and its automated email follow-up, and every one of them can opt out in one click.
Is there a contract?
No. It is month to month, and you can cancel any time.
What about Instagram?
Included. Facebook and Instagram are one platform to Meta, so every campaign can run on both.
And LinkedIn?
Coming. Facebook and Instagram come first; LinkedIn follows.
Your ad. Your page. The leads who ask, and the prospects who don't.
Your Prospect Match plan stays as it is; Ads adds $59 a month. Facebook bills your card for the ads themselves, and most clients start at $10 a day.